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The majority of fruits and vegetables produced in the United
States come from only 3 states: California, Florida, and Washington.
–USDA, 2002
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FoodRoutes Network (FRN) national polling research and message development is generating valuable information on food buyer attitudes and insight into the thinking and opinions of two groups vital to the success of sustainable and socially just food systems: the farmers who produce our food and those who buy it.
This message research informs FRN's strategies to communicate with the general public about the 'multiple benefits' beyond food production which sustainable agriculture contributes to communities and to the environment. FRN is also collaborating on 'multiple benefits' research and will work with other NGOs to develop campaigns which educate the public about these benefits and about state and local policies which support sustainable farming systems.
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